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1394 TRADE ASSOCIATION PRESS RELEASE

1394 Trade Association Announces Approval by DTLA of Additional Localization Specification for A/V Content on Consumer Devices

Meets MPAA and Movie Studio Requirements to Prevent Unauthorized Copying, Enables IDB-1394 Automotive, Consumer Electronics Networks

Dallas, July 18, 2007 – The 1394 Trade Association announced today that the Digital Transmission Licensing Authority (DTLA) has approved a new ‘localization’ specification that assures audio and video content remains local to the network where the transfer was authenticated.

The DTLA added “localization” requirements to the basic Digital Transmission Content Protection (DTCP) specification, also known as ‘5C’ copy protection, to meet the needs of the motion picture studios who were concerned with potential illegal or unauthorized use of their content. 5C defines a cryptographic protocol that protects audio and video content from unauthorized copying or tampering while it traverses high-performance digital networks, such as 1394. “Localization” is designed to assure that content is not redistributed to other networks. The additional localization specification will be used in conjunction with DTCP volumes 1 and 2. Details are available at www.dtcp.com.

The DTLA was founded by the five companies that developed the 5C digital copy transmission scheme, Hitachi, Intel, Matsushita, Sony, and Toshiba. It administers the DTCP, which assures that only legitimate content delivered to a source device via another approved copy protection system - such as the DVD Content Scrambling System - will be protected.

“The DTLA’s approval of the localization specification will satisfy the concerns of the Motion Picture Association and major studios about unauthorized and illegal copying of protected content,” said James Snider, executive director of the 1394 Trade Association. “This approval removes the last barrier to implementation of 1394 in automotive, entertainment and information networks, and across the full range of applications that take advantage of 1394’s quality of service and performance.” Snider added that the Trade Association members, led by Samsung Electronics, worked closely with the DTLA to ensure that the localization requirements were approved as rapidly as possible. This development is a significant step towards enabling DVDs and Blu-ray–equipped products to send DTCP-protected content over 1394.

The 1394 Trade Association is worldwide organization dedicated to the advancement and enhancement of the IEEE 1394 standard. For more information please visit www.1394ta.org

Contact:
Dick Davies
415 652 7515
ipra@mindspring.com


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